5 principles of human psychology that help to sell smarter
We make more than 3000 decisions per day, and only 1% of them- rational. How is this possible? The reason is in our brains! That’s right! Our brain has 2…
Gain VS Loss: what you should leverage in your marketing strategy
Trust is that emotion that enables sales: people buy when they trust your expertise or the quality of your product. To earn trust takes a lot of marketing efforts. That’s…
What is the Barnum effect and how you can use it to increase your sales
Here is an experiment for you. Tell me if anything from this list is applicable to you: You have a great need for other people to like and admire you.…
Build marketing funnel with Instagram tools
“Digital did not create marketing”– I saw this phrase somewhere on LinkedIn. And I completely agree. Marketing fundamentals are still the same. The function of marketing is still the same…
How cognitive biases influence your customers’ decisions
We believe that the decisions we make are rational. In fact we are constantly influenced by cognitive biases. These biases distort the process of thinking and our perception of reality,…
3 main strategies to grow your Instagram account
Here are 3 main strategies to grow an Instagram account. Each of them can be used separately, but to really grow sustainably it’s better to use all 3 tools in…
3 important distinctions of marketing
Let’s talk marketing. Marketing is not sales. Marketing helps you to sell, but the tools of marketing are not made to close a deal. At my meetings with clients and…
Marketing strategies to steer a company through a crisis: full guide
“In a crisis, there is always the seed of opportunity”. The Chinese word for crisis carries two elements, danger and opportunity. No matter the difficulty of the circumstances, no matter…
