“Digital did not create marketing”– I saw this phrase somewhere on LinkedIn. And I completely agree. Marketing fundamentals are still the same. The function of marketing is still the same : to help you sell. And we as humans still have the same triggers- fears and desires.
What has changed is the tools for how we communicate and consume the information.
So a fundamental marketing strategy includes these 4 stages:
Awareness
Consideration
Acquisition
Retention
Each of them is equally important to bring in clients. Let’s see what Instagram tool you can use for each stage
Awareness:
Reels: the best tool to increase the awareness today! From 15 to 30 sec videos
Goal: Grow your following.
Feed: your posts help to build the reputation of your brand on Instagram.New potential clients and followers who land on your profile won’t watch your stories or go right to your IGTV or Reels page first, they’ll likely scroll your feed first.
Goal: provide value related to your niche
Instagram ads: underappreciated tool that can bring massive results with a right targeting
Consideration:
Feed: your posts help to build the reputation of your brand on Instagram.New potential clients and followers who land on your profile won’t watch your stories or go right to your IGTV or Reels page first, they’ll likely scroll your feed first.
Goal: provide value related to your niche
Long videos: long videos are a great tool to educate your audience.
Goal: Serve, establish your credibility, showcase your expertise.
Highlights showcase what your page is about
Goal: Explain what your business is about, who it helps, and how it helps them.
Acquisition:
Stories help to build connection and trust, showing your followers your authentic self
Goal: Build trust and sell
Feed: your posts help to build the reputation of your brand on Instagram.New potential clients and followers who land on your profile won’t watch your stories or go right to your IGTV or Reels page first, they’ll likely scroll your feed first.
Goal: provide value related to your niche
DMs: great tool to reach out to your followers and build relationship (through asking for feedback or making a market research)
Goal: create relationship and sell
Retention:
Long videos are a great tool to educate your audience.
Goal: Teach, serve, establish your credibility, showcase your expertise.
Feed: your posts help to build the reputation of your brand on Instagram.New potential clients and followers who land on your profile won’t watch your stories or go right to your IGTV or Reels page first, they’ll likely scroll your feed first.
Goal: provide value related to your niche
DMs: great tool to reach out to your followers and build relationship (through asking for feedback or making a market research)
Goal: create relationship and sell.