Project description
Natural Nuance is a sustainable luxury start-up, based in Europe (Austria-Switzerland). The brand produces women’s bags, made of conscious materials, and is focused on the circular economy. The goal of the collaboration was to create a full digital strategy from scratch, to create a content plan and strategy and to grow traffic on social media. Influencer marketing was one of the tools to achieve it. www.natural-nuance.com
Project details
Carried out primary market research with 50 in-person interviews
Created a full digital marketing strategy (Facebook, Instagram, Shopify)
Created content (texts, visuals)
Created and carried out influencer marketing (researched 50 influencers in sustainable fashion and collaborated with those targeted by the brand)
